A multinational pharmaceutical stalwart for over a century, Alva-Amco carries over 20 medical brands, including market leaders in several OTC categories. You’ve probably seen them in your local Walgreen’s and CVS and just never noticed.
Psoriasin Brand Campaign
Looking to create a greater on-shelf visibility for the psoriasis medication Psoriasin, Alva Amco approached our team to develop a 30-second commercial and accompanying landing page. Through a series of product test groups and iterations, our team developed and shot “Fight Back Against Flare-Ups,” a simple tag line andvisual illustration of psoriasis that has garned nearly 5 million views on youtube.
Click the computer to see the full landing page!
Nauzene Kids Commercial
Wanting to promote the kids version of their popular nausea medicine, Nauzene Kids, Alva Amco approached Plan B to create an ad that would relate to parents and kids alike. With a couple product groups weighing in, we developed a commercial that put parents and kids at ease.