Mather, and its affiliate communities, is the foremost expert in all things CCRC. I am hopefully a few decades from living in one of these communities myself, but if I had a choice, it would be Mather. Leading innovation, modern design and folks that actually believe in what they are doing.
The Do-It-Together Art Kits Campaign
Mather was looking for a way to brand their new online art community to increase engagement. After some brainstorming, I landed on D.I.T. (Do-It-Together) Art Kits. This program and branding has been so successful for their audience, it has even spun off into an online gardening community named Grow-it-Together (though i think the pun got lost in translation on that one. Click here to see the landing page!
Alongside providing excellent care to seniors, Mather also engages in research behind aging to support the entire industry through the Mather Institute. And though the research is cutting edge, the Institute website was severely lacking. So I worked to refresh the website to maintain the look and feel of Mather, while offer an air of authority to their field. Click here to see the new site!
Mather Institute Website Refresh
The CTA Art Exhibition Concepts
Mather wanted to create positive awareness towards seniors and the act of aging itself. So we developed a series of campaign options that would run in different ‘L’ stops on the South and West of Chicago to demonstrate the joys of a life well lived.
