American Omni Trading Company is not really a trading company. It is a tire design, sourcing and logistics company. They just chose American Omni for that precious first spot in the phonebook. But they have been growing for the past 30 years into a major player in the tire production business — and I got to rebrand them.
AOT Brand Statement
AOT wanted to make a statement in the tire category. They had been growing steadily for 30 years, but wanted to make a leap into a top manufacturer. That required a rebrand. But before we could start on the fun concepting phase, we needed to have a brand identity that spoke to the team at AOT. That resulted in—Made for More.
At American Omni, our partners are our purpose. They are the reason we get out of bed, go to work and deliver groundbreaking products. They push us to develop logistics solutions and product designs that put their competition to shame. They transform American Omni from a product development company into a movement – a movement of hundreds of dedicated people working together to turn big ideas into reality. And for every partner we add, we gain another reason to keep innovating.
We work tirelessly to make the complex simple. Our future-forward, solutions-based sourcing and relentless approach to on-demand product development, premier technologies, best-in-class global production, and logistics resources position our customers for success.
Because an American Omni product is not just a design. An American Omni product is a collaboration. We provide the materials and know-how, but it's our partners that deliver the inspiration. They come to us with an idea, and we workshop and tweak it until that idea comes to life. And when the product is ready to ship, our industry-leading logistics system ensures every product produced is a product delivered. All delivered with passion, integrity and belief that our customer's business is our business.
American Omni, Made For More
AOT Rebrand
Once the brand platform was in place, I worked with designers Paul Higgins and Don Weaver, to codify that statement into a concept, Challenge Accepted, that brought AOT into a more rugged, gritty terrain and to solidify their position in the market as hardworking upstarts.
AOT Website
With the campaign locked in, my team started to tackle the website. Around 30 pages were developed across the entire site—one for each AOT tire brand and one for each pillar (alongside other miscellaneous pages). I was copy lead, developing the tone and voice of each page. Click here to see the full website.
