16 Communities. Across seven states. With nearly 6,000 residents. Needless to say, Lifespace communities is a stalwart in the CCRC industry. And with each community catering to a different audience with a distinct tone, my team juggled hundreds of diverse and unique projects for this brand.
Full Page Print Ads
There were two main ways that Lifespace marketed its communities, direct mail pieces and print ads in magazines and news papers. These are the latter. The concepts range from playful, to exuberant, to intimate, to serene and every adjective. The only comminality — they make you want to learn more.
Direct Mail Pieces
This was the lifespace bread and butter. No matter the event — guest speaker, Christmas fair, book club — you better believe there was an accompanying direct mail piece to excite you before you step foot in the community. Here is just a sample of the dozens of DM pieces produced over the years.
