Unilock is a family-owned pavers and walls company located in Canada with a net annual revenue of over $150 million. They have helped build Navy Pier, the Indianapolis Motor Speedway, Buckingham Fountain and my aunt’s backyard.
50th Anniversary Coffee Table Book
For their fiftieth anniversary and in honor of the passing of Unilock’s founder Ed Bryant, Unilock wanted to set their legacy in stone (or on the page) with a coffee table book. Over the course of several months, I took the lead in research and storytelling. The final result — a detailed history of the people, the places and the projects that have come to define an industry giant across 100 pages.
The One Contractor Campaign
Unilock needed a campaign that could explain the “Unilock Experience” — additional tech, management and support — to potential contractors in their active regions. My team invented “The One” campaign, a singular vision that demonstrates how Unilock is the one resource you need to get everything you. It also helps reinforce the brand name to boot.
Transforming Hardscapes Brand Statement
Unilock was changing their tagline from simply “Pavers and Walls” to “Transforming Hardscapes”. They needed a brand statement that could illustrate the importance of this change to homeowners looking to renovate their homes. And that’s when “We See Possibilities” was born.
