I assume you will have heard of the supercar company McLaren, so I will use this brief introduction to recommend the movie Rush. Now no one will say I am the biggest Ron Howard fan, but damn can that man make a mean biopic — and Rush is one of his best. If you wanna see some of the best racing brought to screen, watch Rush. (It also has James Hunt drive for McLaren so there was a point to all this.)
The Kiwi Quarterly Newsletter
As an avenue for engagement for both current and prospective McLaren owners, Plan B launched the Kiwi Quarterly – a newsletter discussing all of the latest happenings of McLaren. The articles were divided amongst our copy team each quarter which necessitated in depth research and review with the McLaren team to ensure accuracy within a highly technical market.
CLICK THE TITLES TO BE TAKEN TO THE STORY FOR THE KIWI QUARTERLY:
McLaren Artura Print Ads
Amazingly, people still buy magazines. Especially the ultra wealthy. So McLaren consistently develops an array of print ads for every car. Here are a few me and my art director pal Danny Allegretti created for the Artura.
McLaren Email Campaigns
Whether you are driving a beat up lemon or a luxury supercar, one thing remains certain — you will still receive endless emails from car dealers with new offers. I happen to be McLaren’s scribe for many of these emails, detailing new lease offerings, owner meet ups, track days, and major events in the McLaren calendar — often with an accompanying landing page to boot. Here are a few to peruse.
McLaren Certified Pre-Owned Ads
McLaren wanted to reinvigorate sales for their line of certified pre-owned cars. My team got to work developing several different approaches for the McLaren team to use for future branding.
McLaren CPO Circle Incentive Program
To incentivize local McLaren dealers to sell more pre-owned vehicles, our team developed the CPO circle, a competitive dealer network that demonstrated which dealership had the gusto to ship CPO supercars. We then branded this the “Race to Indy” and offered a fairly enticing first place finish for the best salesmen.
