My current ad agency. The agency alternative is a small boutique shop so a fair amount of audience engagement and prospecting was left to the creative team. That’s where a couple of these projects came from.
Bicycle Prospecting Short Story
Plan B wanted to leverage our founder’s cycling history to potentially advertising with bike companies. We decided to prospect with a direct mail piece in the style of a children’s novel, B is for Bicycle.
Stranger Brands
A riff on Stranger Things, this short lived social series was just a fun way to engage Plan B’s followers with some of histories most absurd brands and marketing campaigns.
