I have no belief that every idea I have ever had is great, or really even good — but I love them, because they are mine. These are a few of the darlings I have had to kill over the years that I have loved but my team or my client didn’t see the potential.
Goodwin Living Brand Refresh
Goodwin Living, another company dedicated to make every older person thrive, wanted to rebrand to attract new audiences. My art directing partner, Michelle Esbensen, and I created this hand-drawn storybook aesthetic to demonstrate the power of stories that exist for each member of their community.
Unilock Dealer Partner Program
Unilock was looking to brand their Authorized Dealer Program. And though they decided to go with a safer option, I have to say I think they could’ve really made an impact with some of these other ideas my team and I came up with.
Plan B Products
Meant to be a fun way for art directors and copywriters to explore branding outside of our normal client base, these products were meant to be fun riffs on pre-existing brands.
Mobile Tech Brand Refresh
Mobile Tech, a mobile trailer company, wanted to rebrand to strengthen their position in the technological trailer market (suprisingly, it is bigger than you might think). These are some of the concepts we came up with.
FE Moran Brand Refresh
F.E. Moran, an industrial contracting company, wanted a brand refresh to stake their flag in the ground in a highly competitive industry. Here is a concept I loved that I felt added a stark and impressive presence in a market where trust and safety are tantamount.
McLaren Keep Warm Concepts
Due to the supply chain issues caused by Covid, the production and delivery of McLaren Arturas was late. Like two years late. So Plan B devised some complimentary care package concepts to keep the Artura buyers warm while they waited for their car to arrive. Here are a couple I liked.
Famous Plan Bs in History
An attempt to capitalize on my agency’s name, this was going to be a fun series of social posts demonstrating the importance of Plan Bs.
Badvertising
This was my idea to turn the garbage concepts I come up with on the daily into a steady stream of content for the Plan B social channels. My creative director was none too impressed.
